another platform i worked on in socially aware connecting, the department where product (RED) resided, was "green." ironic as it may sound, the world's largest greeting card company has made some honest environmental efforts. the inks used to print most of the cards are non-solvent based, and much of the paper used contains at least some recycled content. the green platform was created to explore formats, paper and processes for potential application throughout the company. these cards were part of a group manufactured for the world's largest retailer, and were printed on stock made of 100% post-consumer fiber. the embossed process is also greenish in that it does not prevent the card from being recyclable.
all cards copyright hallmark cards, inc.
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